Marc Sherman (VP Marketing North America, APC) shares his insights from years of experience helping APC channel partners grow successful IT VAR business.

In this interview Marc reveals:

• What separates highly successful IT VAR’s from the rest?
• What “1″ marketing tactic should you be implementing and why?
• What’s the most important strategy for improving sales?
• More…

About the Author



John Tanner is a marketing consultant and founder of VAR
Strategy. 
After a career in military intelligence John helped grow businesses in various
industries through sales and marketing, eventually finding a passion for
challenges and opportunities for business development in the IT channels.

VAR Strategy is a product of this passion and was created to provide
helpful information and resources to assist VAR's in growing their businesses. 

Visit his blog and signup free to get tested marketing and business
development strategies by email, along with blog updates, news, and more! Go now
to http://www.VARStrategy.