In this episode from “Growth Insights From the IT Channel” Karstin Bodell, Vice President of Channel Marketing, IBM shares here insight from over 25 years of growing business in the IT Channel.

IBM has invested substantial resource in sales, marketing and business development in the IT SMB industry and Karstin graciously provides the keys to success from long term strategies as well as the tactics that are proving most effective today the most successful IT VAR’s and systems integrators.

Listen in now as Karstin shares…

• What should you be MOST focused on
• What’s the most effective way to market your business today
• How to make “SEO” work for you quickly and cost-effectively
• What incredible opportunity has the current economy created for you right now that you should you be taking advantage of IMMEDIATELY.   This has nothing to do with IBM products!

If you’re looking for the most cost effective ways to quickly add bottom line profits to your IT business, listen in now.

About the Author



John Tanner is a marketing consultant and founder of VAR
Strategy. 
After a career in military intelligence John helped grow businesses in various
industries through sales and marketing, eventually finding a passion for
challenges and opportunities for business development in the IT channels.

VAR Strategy is a product of this passion and was created to provide
helpful information and resources to assist VAR's in growing their businesses. 

Visit his blog and signup free to get tested marketing and business
development strategies by email, along with blog updates, news, and more! Go now
to http://www.VARStrategy.