Don’t Waste Your Money: Know If Your Marketing Will Work BEFORE You Spend Big Bucks

Here’s a way to use the internet to find out if your OFFLINE marketing will be profitable BEFORE your invest a bunch of money.

In this video I’ll show you:

1. Simple techniques to make your marketing more effective
2. How to draw prospects in to what you want to say AND compel them to take action
3. How to quickly know if your print ads, mailers, etc… will work BEFORE you spend a ton of money
4. How to potentially triple your revenue without spending anything extra (well… maybe $40 bucks)
5. The most cost-effective way to grow your business exponentially
6. I think there’s some other stuff in there too…

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Pay Per Click (PPC) Blue Print for IT VAR’s

By now you’ve probably heard of PPC as a means of driving traffic to your website. You might even have tried it with great success or possibly with poor to mediocre results.

PPC is an absolute must for VAR’s due to its incredible targeting flexibility, tracking / analysis capabilities, and tight control over advertising budget and spending.

I could spend months discussing how to effectively implement PPC advertising into your business and still just scratch the surface.

This post is more of a tutorial and will provide a condensed overview on how to set up a good optimized campaign.

I’ll cover:

• Optimal account structure set up
• Keyword Research
• How to target your local/regional market with laser precision
• Copywriting tips to create effective ads that get clicked
• How to have Google give you high performing ads for your campaign
• 2 tools you can use to spy on your competitors and “steal” (ethically) their winning ad campaigns and keywords
• How to avoid wasting money on non-targeted prospects
• How to make sure you landing page is optimized for sales and discounted ad rates from Google
• How to annihilate your competition
• How to get highest placement at lowest cost
• More…

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SEO Primer

So, you’ve heard all about SEO and you know your site needs it. There’s just one problem - no one’s ever explained it! It can be hard to pick the good information out from the bad, since there’s so much talk about SEO, or search engine optimization. If you want to know what it is, why you should do it, and what the downsides are, read on.

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Why Would an IT Prospect Want To Do Business With YOU?

If you want to sell more IT services, products and solutionsto your prospects and clients (assuming you DO) it helps to know why they’d want to do business with you (or your competitors) in the first place.

Sales 101… I know but in the complex world of IT sales it  helps to get real clear on the basics so you can more effectively position yourself as the ideal partner for your clients.

So what exactly can you do to make these businesses become YOUR client instead of choosing other providers?

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What Is Marketing?

So what is marketing?

Most people would probably define marketing as some form of advertising.

This is a dangerous mistake, especially in marketing IT services, because it might lead you to overlook tremendous profit, potential loss and even quantum leaps that radically and exponentially expand your business potential.

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