Growth Insights From The IT Channel: Karstin Bodell, IBM

In this episode from “Growth Insights From the IT Channel” Karstin Bodell, Vice President of Channel Marketing, IBM shares here insight from over 25 years of growing business in the IT Channel.

IBM has invested substantial resource in sales, marketing and business development in the IT SMB industry and Karstin graciously provides the keys to success from long term strategies as well as the tactics that are proving most effective today the most successful IT VAR’s and systems integrators.

Listen in now as Karstin shares…

• What should you be MOST focused on
• What’s the most effective way to market your business today
• How to make “SEO” work for you quickly and cost-effectively
• What incredible opportunity has the current economy created for you right now that you should you be taking advantage of IMMEDIATELY.   This has nothing to do with IBM products!

If you’re looking for the most cost effective ways to quickly add bottom line profits to your IT business, listen in now.

 

Growth Insights From The IT Channel Marc Sherman, APC

Marc Sherman (VP Marketing North America, APC) shares his insights from years of experience helping APC channel partners grow successful IT VAR business.

In this interview Marc reveals:

• What separates highly successful IT VAR’s from the rest?
• What “1″ marketing tactic should you be implementing and why?
• What’s the most important strategy for improving sales?
• More…